while eating dinner at our favorite Indian restaurant on New York’s Columbus Avenue, I noticed that a wine store had just opened across the street. Although the store was quite small — just about nine feet wide — it was sweet and welcoming in a way that wine shops, back then, usually were not. The colors were soothing, the lighting was flattering, interesting plants grew just inside the door and a large, kid-friendly Scottish terrier named Max slept on the floor.
Focus on Service
While there have always been intimate, customer-friendly wine stores out there, the number of them is growing dramatically these days. This is one of the biggest and most important trends in wine at the moment. From Sioux Falls, S.D., to New York City’s Harlem neighborhood to Savannah, Ga., wine shops focusing on service and careful selection are thriving. Your Website design should resemble all of this.
Consumers are getting increasingly adventurous in their wine choices — more willing to try different varietals and some of the great bargains from all over the world. Because of this, they need a guide more than ever
Beyond Big Sales
Your website should try to provide a really profound level of service that goes beyond big sales. That means knowing the answer – show your customers you know your stuff through a detailed and elegant website
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