The Power of Restaurant Website Design
When you’re working at a restaurant, there are plenty of things that will attract people to your business. Whether you encourage current customers to tell others about your establishment, or you try to make note of returning customers and appeal to their preferences, both of these are very effective strategies. With the latter especially, it makes a customer feel welcome when a staff member recognizes them from earlier.
However, restaurant websites are an even better way of attracting customers to your business, both directly and indirectly. Not to mention it’s a great way for your establishment to stand out. With that said, if you don’t have a website for your company, you’ll have to design one. It can be a difficult process, but it’s nothing overwhelming if you follow some basic principles. First, I will explain why it’s important for your restaurant to have a site, then I will give some useful restaurant website design tips.
Gives Customers a First Impression
One of the reasons it’s important to have a website for your company, is because it helps to set the standard for what a customer is expecting. In other words, it gives them an impression of what your restaurant will be like, even before they visit it. After all, many people like to know where they’re going before they visit a place.
For example, let’s say a customer was looking for a good Italian restaurant in the area. However, one company lacked a website, while the other had its own site with a full menu, photos of friendly staff and social feed interactions with guests right on the homepage. Would the person be more willing to visit the restaurant that has its own site and an online menu etc., or the establishment that lacks an online presence altogether? After all, the one without a menu may have excellent food as well, but the customer doesn’t know that beforehand. Having a website for your restaurant helps you to sell your business and give your customer(s) a taste of what’s in store for them whether it’s ambiance or excellent food.
Many “potential” customers will simply do a quick Google search for basic terms they are looking for whether its to grab a bite to eat and a night out or simply for the best Thai that delivers in their neighborhood. You can easily put yourself in the game as a choice for them if you are at least part of the conversation, and it all starts with having a website.
Another reason it’s important to have a restaurant website, is because it helps your customers stay updated. This is especially true if you have a contact page and mailing list. Any customer who is added will be informed of changes or updates to the establishment. In a way, this is effective because it helps your customers to constantly stay in touch with anything that’s going on. Compare that to customers who have an enjoyable restaurant experience, but aren’t aware of any changes or improvements made in the future. In the long run, a mailing list will also help you to build a strong following as well as provide you with a direct line of communication to them should you be running promotions or pushing your new direct online ordering system of course!
Now that you know why having a website for your business is important, here are some useful restaurant design tips.
Appeal to your Demographic
Use Photos For Your Site
Make sure you are not cluttering your pages
Less is more
The Fuzion (Example)
288 Street Avenue
25 Ohio St. Cleveland, MA
Great Food. Friendly Service. Loving Family
Ham and Swiss Omelette $8.95
Three egg omelette with ham and swiss cheese
Bacon and Cheddar Omelette $8.95
Ham, red peppers, green peppers, red onions and cheddar cheese in a three egg omelette
Deluxe Omelette $10.95
Bacon, sausage, ham, red peppers, green peppers, red onions, and mushrooms in a three egg omelette
Eggs Benedict $10.95
Poached eggs served on a toasted English muffin, layered with peameal bacon and topped with Hollandaise sauce. Served with breakfast potatoes
Eggs Florentine $9.95
Poached eggs served on a toasted English muffin, layered with cooked spinach and topped with Hollandaise sauce. Served with breakfast potatoes.
Menu copied from Symposium Cafe
FOOD & SERVICE
Great to have customers reviews!
Meet The Team
SHIVA BONITO ZUJEK
Example row layout options to showcase specific foods
(912) 555 – 8900
25 Ohio St. Cleveland, MA
MON – FRI: 9AM – 11PM
SAT – SUN: 5PM – 2AM
Bar open only on weekends
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