Hard work beats talent
Now that you understand the importance of having a website, what are elements you need to have to get the most out of it? Let’s start with the basics. Your contact information should be easy to find and accessible. This includes:
- Phone number
- Hours of operation
- Location with a map
- Links to your Facebook page, Instagram, Twitter and any other social media accounts you may have.
Trained by professionals
Next, the real meat of your gym website. Your company information. Who are you? What do you do? You want prospects to know what you are all about with the information that you give them. Best practices include:
- About Us – a brief summary about what you do, your history and your staff (be sure to note any special training/certifications your staff members have).
- At least three high quality photos of the work you do.
- Programs – highlight the different types of training you offer.
- Logos and links to any professional organizations you belong to.
- Your logo, colors and any other branding elements you’ve worked to create for your business.
- Calls-to-action and forms to drive prospective members to your business.
- Customer testimonials – Did you know that 70% of consumers looking at services and goods online compare prices and read reviews? 88% of consumers are influenced by reviews they read online so be sure to feature some on your website.